From Idea to App in Days, Not Quarters

AI handles the architecture, code, and plumbing.

Humans make the calls that matter.

The Engine

The engine behind the apps.

Most software takes months. Ours takes days. We built an autonomous pipeline where intelligent agents handle the heavy lifting — planning, building, testing, iterating — while humans make the decisions that matter. The result: production-quality software shipped at a pace that changes what’s possible.

01

Define

Idea, goal, user, constraint. You set the direction.

02

Plan

Architecture, scope, sequence. The blueprint takes shape.

03

Build

Code, review, test, iterate. The factory is at work.

04

Ship

Production release. Live users. Repeat.

Build Log – unfilteredlabs.io
v1.1.0 Momentum Maker iOS – Goal tracking & streaks In Review
v1.0.0 Momentum Maker iOS – Goal tracking & streaks Live on App Store
v0.9.0 Hue Are You iOS – AI color season analysis In Testing
v0.1.0 Turf Genie iOS · Android · Web · AI lawn management In Development
Products

Built by the factory.
Available now.

iOS App · App Store
Momentum Maker

Goal tracking for people who actually finish things. Build streaks, stay accountable, move forward one day at a time.

Live
iOS App · Coming Soon
Hue Are You

Discover your best colors with AI. Photograph yourself in natural light, get a personalized color palette and wardrobe guide.

In Testing
iOS · Android · Web

Turf Genie

Your lawn’s weekly operating system. AI-powered treatment plans built around your turf type, local weather, and treatment history.

In Development
Our Promise

We don’t do rose-colored glasses.

The word “unfiltered” isn’t a marketing line. It’s a commitment. We’re not going to hand you a roadmap built around your best-case scenario. We’ll look at your actual starting point, name the real obstacles, and help you move from where you are — not where you wish you were.

That’s what makes speed possible. When you stop burning energy on comfortable fictions, you can move fast on what’s true.

01

Brutal Clarity

We tell you the truth about your situation — the real starting point, the actual obstacles, what’s working and what isn’t. Especially when it’s uncomfortable. Honesty is the first deliverable.

02

Applied Speed

We move faster than you think is possible, and we’ve proven it. Clarity and speed aren’t in tension — clarity is exactly what makes speed sustainable.

03

Built in the Open

We document what we build and why. The build log is public. The learning is shared. If you can benefit from what we’re discovering, we want you to.

Enterprise

We built this for ourselves.
Now we’re sharing what we learned.

If you’re a technology leader who wants to bring autonomous agent pipelines into your organization — the real implementation, not the vendor pitch — we’ve built it, shipped with it, and know what actually works inside a regulated enterprise. Let’s have an honest conversation.

mike@unfilteredlabs.io
From the Founder

The thinking behind Unfiltered Labs gets explored in depth on CTO Unfiltered — a podcast for technology leaders who want the real conversation, not the highlight reel.

ctounfiltered.fm